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SALES

Mike Surber

Mike@altafire.com

(208) 872-5838

With over 33 years of dedication to the fire service, Mike Surber brings unmatched credibility, insight, and

commitment to every fire engine he puts his name behind.

 

Mike began his career in wildland firefighting, rising through the ranks over the decades to retire as a

Battalion Chief. His years on the line facing the realities of high-risk wildfire environments taught him what

truly matters in emergency response: reliability, functionality, and trust in your tools and team.

 

After retiring from active duty, Mike transitioned into fire engine sales, where he has spent the past 7+

years helping fire departments across the country make informed, confident decisions about their

apparatus. His firsthand knowledge of firefighting needs, combined with his mechanical understanding and

field-tested judgment, gives his clients a rare level of assurance.

 

Mike’s reputation is built on one clear principle: He only represents products he would be willing to use

himself.

 

Whether working with large municipal departments or small rural agencies, Mike approaches every sale

with the heart of a firefighter, not a salesman. His goal isn’t just to sell a truck, but to provide equipment

that will serve and protect the crews who rely on it.

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